The Owner’s Guide to Valuation
How private companies are actually priced — the adjusted number, the three approaches, the multiple and what moves it, and the difference between a number you hope for and a number you can defend.
Hand the same company to three competent valuation professionals and you will get three different numbers — and none of them is wrong, because valuation is a defensible argument, not a lookup. This guide walks through how that argument is built for a privately held company: the adjusted earnings underneath the multiple, the market, income, and asset approaches, the forces of size and industry, and the moments where the number decides real money. By the end, you should be able to read a valuation the way an advisor does — and see your company the way a buyer will.
Inside the guide
- Adjusted EBITDA, and the bridge from enterprise value to what you’d actually receive
- The market, income, and asset approaches — and how three answers reconcile into one
- What moves the multiple: size, industry, and the drivers you control
- Discounts for control and marketability, and the standards of value
- A valuation preparation checklist and a working glossary
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